Travel Trade

Tour de BonTon has been working closely for several years with various partners in the travel industry such as tour operators, wholesalers, and (online) travel agents. We offer voucher contracts for group tours and facilitate the possibility for OTAs to sell our tickets online. In addition, we actively work with our partners to see how Tour de BonTon fits into their offerings and travel programs.

Tour de BonTon is a unique alternative to the Red Light District tours which have recently been banned by the municipality of Amsterdam. Since our tour takes place in a high-end strip club and sex club next to the Heineken Experience, and not on the street passing window brothels, the tour can take place regularly and is also open to groups.

During this fun and educational tour, which is hosted by former sex workers, visitors will gain a unique transparent insight into the world of sex that is often overshadowed by stigma and prejudice. Questions such as why women choose to work in the sex industry and what they experience as sex workers will be answered. Visitors also get an insight into what goes on behind the doors of a high-end strip and sex club. In this way, the tour provides a unique glimpse into the mysterious world of the legal sex industry in Amsterdam.

Would you like to include Tour de BonTon in your product portfolio? You can! We are always open to new collaborations and partnerships. Below you’ll find more information about the possibilities.

The tour

Discover the best-kept secret of Amsterdam and have an exclusive tour behind the scenes of the most famous high-end strip and sex club in Amsterdam. During this approx. one-hour tour, which is hosted by a former sex worker, you’ll discover a beautiful, exclusive brothel in a discreet canal house next to the Heineken Experience. This is your chance to ask all your burning questions about the Amsterdam sex industry and learn everything there is to know about legal prostitution in the Netherlands!

Listen to the funny, strange, and interesting stories that only real insiders in the industry can tell. You will hear what it is like to be a sex worker in Amsterdam, learn about safety measures, local prices and what it is like at night in a club like BonTon. Prejudices and stigmas are removed and the work and industry are shown in a different light.

You’ll also get the opportunity to discover all the rooms including the dressing room, VIP rooms, and bar by yourself. Scan the QR code in each room with your phone and learn more about what happens there during the night. On top of that, you can climb the stripper poles yourself; show off your sexiest moves, and create the most unique photos. (#tourdebonton)

Travel trade


Voucher Agreement

We are delighted to welcome groups from all over the world. Especially for our tour operators, we offer a number of benefits. It makes your visit to Tour de BonTon easy, exclusive, and affordable. There is no minimum number of visitors per year you must provide to qualify for a voucher agreement. Our voucher agreement offers the following benefits:

  • Special rates
  • Free admission for one guide per 10 visitors
  • The option of a private tour
  • Booking a visit in advance
  • The invoice will be issued after your visit

For more detailed information, please contact us at +31 (0)20 250 30 40 or

OTA Agreement

OTA partners can sell timeslot tickets through an API connection. For more detailed information or a partnership, please contact us at +31 (0)20 250 30 40 or

Group tour package

Tour de BonTon is suitable for every occasion and there are plenty of options. For example:

  • A Tour de BonTon with a drink supplemented with a platter with appetizers or a food platter.
  • A high-end Tour de BonTon with a champagne arrangement and a food platter.
  • A Tour de BonTon in combination with a cruise or a visit to an attraction in Amsterdam or beyond.
  • A Tour de BonTon tour operator custom-made package. Email us with your requests.

If you have any specific questions or wishes for your group, let us know, we are happy to think along with you.

Group rate and reservation

We have a special group rate for groups. Would you like to book directly or receive a non-binding quote? Please email our reservation department or call  +31 20 2503041. We are ready to help you make your event a success.

Practical information


Address Tour de BonTon:

Stadhouderskade 64-1, 1072 AD Amsterdam


Tour de BonTon is located on the first to the fifth floor of an old Amsterdam canal house. There is no elevator, so the tour is not accessible for people with walking difficulties. Access from 18 years.

Entrance fees

Tickets: €21,-

Do you want to visit Tour de BonTon with a group (> 10 people) Please contact our reservation department on +31 20 2503041 or email to and inquire about our group packages and group rates. Our sales department is available on working days from 9.00 AM to 5.00 PM.

Opening hours

Wednesday to Sunday from 12:30 PM – 07:30 PM.
The last tour starts at 6:30 PM.
A visit to Tour de BonTon takes on average 1 hour.


Tour de BonTon is located at Stadhouderskade 64-1, 1072 AD Amsterdam, a stone’s throw from the Rijksmuseum and the Heineken Experience. You will find the entrance to Tour de BonTon between the shops of Van Beek Art Supplies. The club is located on the first floor (accessible by stairs only)

With public transport

Metro 52 to Vijzelgracht (exit Vijzelgracht)
Tram 1, 7, 19 (stop Vijzelgracht)
Tram 24 (stop Marie Heinekenplein)
Plan your route to Tour de BonTon by public transport here.

By car

The Apcoa Parking Heinekenplein is located 300 meters from Tour de BonTon.
Address: Eerste van der Helststraat 6, 1072 NV Amsterdam

By coach

Next to Tour de BonTon, in front of the Heineken Experience, there is a special hop-on/hop-off stop for coaches.
Address: Stadhouderskade 550, 1072 AE Amsterdam

Plan your route to the Tour de BonTon via Google Maps

Promotional materials

You can download promotional texts and high-resolution images free of charge from our database. Please make sure that the correct credit lines are transferred when using it. The images may not be used for commercial purposes.

Contact information

For general information about Tour de BonTon:
Phone: +31 20 2503040

Tour de BonTon
Stadhouderskade 64-1
1072 AD Amsterdam

Chamber of Commerce registration number: 74462660


Capacity: 20

Time: 60 min

Age: 18+

Price: € 21,-

60 min